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Posts Tagged ‘social media’

How Brands Can Encourage Employee Brand Advocates

We’ve discussed brand ambassadors on this blog in the past and though it’s generally referring to partnering with outside sources, it’s also important for brands and companies to look internally for people who can convey their brand messaging the best: their employees. For most companies, there’s a good chance that their company is full of…

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Why Brands Should Choose Their Influencers Carefully

For many brands, working closely with influencers and brand ambassadors are great ways to spread awareness about their products and services. In print and digital advertising and across many forms of social media, connecting with a know name can do wonders for conversions and new clients. It’s important for brands to weigh out the costs…

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Social Media Marketing Around Big News

It’s inevitable that tragic things happen that are not only news-worthy, but literally take over our social news feeds rapidly. Just last week, the world of music took a major blow when legendary musician Prince died at the age of 57. While well-wishes poured in from fans, so did they come from brands wanting to do the…

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How Brands Can Navigate Instagram’s Latest Update

Instagram

Earlier this month, photo and video-sharing platform Instagram rolled out a few new updates – one of which involves a change in the way you see posts. Instead of showing posts in the order they were shared on any given day, a Facebook News Feed-style algorithm will show them based on your interests, your relationship…

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How Brands Are Using GIFs More Than Ever

GIFs or, Graphic Interchange Format images are nowhere near a new format. Hotly debated pronunciation aside (most people use a hard G as in Graphics, but the format’s creator has said it’s pronounced with more of a J sound), GIFs serve many purposes in digital spaces. While traditional JPEGs will always be a popular way to…

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How Brands Can Make The Most Of Snapchat

Snapchat is one of the latest in a long line of newer social media platforms that lets you share images and videos with your followers or with specific people. It’s a platform popular with millennial and more and more brands and gaining and understanding of how it can become an important part of their digital marketing…

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Social Media Don’ts

social media

When it comes to branded social media, there are endless lists and articles about the things you should be doing – tips and tricks that will help your brand win at Twitter, Facebook, Instagram & more. From using visuals to help get your point across to using your public feed as a chance to tackle…

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Using Social Media For Market Research

By now, it should be pretty clear that social media is a great way for brands to connect with past, current and prospective customers in a new refreshing way. With a few different platforms, it’s easier than ever to not only share your brand messaging with the world, but also interact, provide customer service and…

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Why Brands Need To Make Engagement Their First Priority

Followers & likes are two of the most coveted things in social media on brand and personal pages alike. Amassing hundreds, thousands or even millions of followers was part of the digital goals for many brands. But then what? Over the last few years, it’s become obvious that having tons of followers isn’t the only…

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How Digital Marketing Will Change In 2016

With the new year in full swing, the digital marketing landscape continues to change rapidly. Strategizing for this first quarter of the year should have happened already, however there are always tweaks and adjustments to be made to accommodate how quickly things can change. If you haven’t already, take note of some of these trends…

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