What Cable Cord-Cutting Means For Marketers

More than ever before, traditional cable is becoming less and less prevalent in homes around the world. While many still have some form of the service on their TVs, consumers have been steadily making the shift to on-demand streaming services like Netflix and Hulu and online video sharing sites like YouTube.  Particularly with millennials,  it’s becoming…

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Reaching Millennials

More than ever, brands are trying to target one of the most powerful consumer segments on the market: millennials. Between the ages of 18 – 35, millennials have immense buying power, and there are nearly 100 million of them across North America. This group is one of the most diverse and digitally engaged populations ever, and…

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