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Posts Tagged ‘marketing’

What’s the Minimum Budget to Promote my Website?

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In the past, advertising campaigns on TV, or Print would require huge budgets as the minimum nuber of impressions was so high. Online marketing is an interesting medium because you can start with essentially any budget. That being said, there are many reasons not to start with a budget under about $500 unless you’re going…

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Getting Your Brand New Year Ready

With the holiday season fast approaching, brands are starting to gear up in their own ways to prepare. No matter what you do or don’t celebrate, this is a great time for all types of advertising for sales, discounts, appreciation days, countdown and best of lists and so much more. Depending on what your brand…

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Branded Instagram Tips

Instagram

When it comes to Instagram, many brands do very well with getting the visual aspect of their messaging across to the masses, but there are always tips and tricks for making everything more effective. Having a solid social media plan that includes things like scheduling and a variety of creative content is just the start,…

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Marketing During Downtime

Depending on what your brand or product is, you might be faced with a period of the year that is much slower than others. Tons of products, services and brands run on a seasonal schedule of being the most active during certain times a year, everything from movies and TV shows to clothing and accessories specifically…

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Instagram Now Allows 60-Second Video

Short and sweet is internet standard, and creating content to fit 140-character tweets, 6-second Vine loops and 1000 x 1000 pixel artwork dimensions have simply become a part of the digital marketing game. The ability to still be creative and effective within those various constraints has proven tricky for some but a hit for users…

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How Brands Can Use Contesting For Marketing

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We’re all familiar with brands using contests to reward a lucky winner who entered through everything from print ads to social media. As great as these can be for the winners & participants, what benefit does it have for the brand? Contests can actually be a great addition to a brand’s marketing strategy and can have…

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How Brands Can Navigate Instagram’s Latest Update

Instagram

Earlier this month, photo and video-sharing platform Instagram rolled out a few new updates – one of which involves a change in the way you see posts. Instead of showing posts in the order they were shared on any given day, a Facebook News Feed-style algorithm will show them based on your interests, your relationship…

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How Brands Can Make The Most Of Snapchat

Snapchat is one of the latest in a long line of newer social media platforms that lets you share images and videos with your followers or with specific people. It’s a platform popular with millennial and more and more brands and gaining and understanding of how it can become an important part of their digital marketing…

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Why Life Hacks Are Important Branded Content

If there’s one thing the internet loves, it’s life hacks; or short tips or tutorials meant to make our busy lives that much easier. Regardless of what your brand messaging is, chances are your product/service enriches or simplifies lives in some way shape or form. This is perfect for brands, especially ones that struggle to…

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What’s Next For Social Media Marketing In 2016?

With 2016 approaching quickly, it’s imperative for brands and publishers to look ahead at the trends that will affect how they share on social. Once a much smaller part of a larger marketing plan, social media is finally seen as a full-on marketing channel instead of just a strategy, and its prevalence for brands shows…

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