email marketing Archives

Marketing, Technology, & the Future

How Brands Are Using GIFs More Than Ever

By Sajae Elder | March 16, 2016 |

GIFs or, Graphic Interchange Format images are nowhere near a new format. Hotly debated pronunciation aside (most people use a hard G as in Graphics, but the format’s creator has said it’s pronounced with more of a J sound), GIFs serve many purposes in digital spaces. While traditional JPEGs will always be a popular way to…

How Digital Marketing Will Change In 2016

By Sajae Elder | January 12, 2016 |

With the new year in full swing, the digital marketing landscape continues to change rapidly. Strategizing for this first quarter of the year should have happened already, however there are always tweaks and adjustments to be made to accommodate how quickly things can change. If you haven’t already, take note of some of these trends…