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Startups and Online Marketing

Posts Tagged ‘content marketing’

What Bounce Rate is Good?

what bounce rate is good

A client recently asked me if their 50%+ bounce rate was concerning and if they should make efforts to optimize it. Whether bounce rate is important to optimize for is a very good question and a surprisingly tricky one to answer. Everyone’s situation will be different based on the type of content they provide and…

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Using Popular Apps To Your Advantage

It’s no secret that Pokemon GO is everywhere. People young and old are playing the popular game on their devices, walking around their respective cities and catching the digital creatures. What might look like a normal, quiet empty street might be teeming with the creatures once you look through the apps camera. It’s a game…

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Branded Instagram Tips

Instagram

When it comes to Instagram, many brands do very well with getting the visual aspect of their messaging across to the masses, but there are always tips and tricks for making everything more effective. Having a solid social media plan that includes things like scheduling and a variety of creative content is just the start,…

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Choosing The Right Social Media Platforms For Your Brand

Instagram

It seems like almost daily, a new social media platform “du jour” pops up, offering more of the same features as the most popular players with a little twist or something extra. Startups from all over the world purport to be the next Facebook, Twitter or Instagram and while some take off and become popular –…

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Social Media Marketing Around Big News

It’s inevitable that tragic things happen that are not only news-worthy, but literally take over our social news feeds rapidly. Just last week, the world of music took a major blow when legendary musician Prince died at the age of 57. While well-wishes poured in from fans, so did they come from brands wanting to do the…

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How Podcasting Just Might Help Your Brand

Podcasts are rapidly becoming a great new medium, though they’ve been around for over a decade. The tools might have changed over the last 10 years, but the point remains the same: engage listeners with content that feels like a conversation. So how do brands fit into this? It’s easy for brands to overlook this as just…

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Tips For Making Eye-Catching Branded Content

It’s no secret that visual content reigns supreme in the world of marketing and beyond. Everywhere we look in the digital landscape there’s many eye-catching images being used to tell a brand’s story and give us more information than words alone ever could. Rich content helps to not only catch our attention – but keep it.…

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How Digital Marketing Will Change In 2016

With the new year in full swing, the digital marketing landscape continues to change rapidly. Strategizing for this first quarter of the year should have happened already, however there are always tweaks and adjustments to be made to accommodate how quickly things can change. If you haven’t already, take note of some of these trends…

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