Why Life Hacks Are Important Branded Content

If there’s one thing the internet loves, it’s life hacks; or short tips or tutorials meant to make our busy lives that much easier. Regardless of what your brand messaging is, chances are your product/service enriches or simplifies lives in some way shape or form. This is perfect for brands, especially ones that struggle to…

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Why You Absolutely Need Visual Content In Your Marketing

It’s no secret that we live in a visual society and respond more to images and video than written content at times. While copy is definitely still an important way to convey vital information, the rise of platforms like Instagram, Tumblr and Pinterest proves that pictures really do say 1000 words, and that consumers respond…

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