SEMPAD | Online Marketing & Lead Generation

How Digital Marketing Will Change In 2016

With the new year in full swing, the digital marketing landscape continues to change rapidly. Strategizing for this first quarter of the year should have happened already, however there are always tweaks and adjustments to be made to accommodate how quickly things can change. If you haven’t already, take note of some of these trends…

Why It’s Time To Focus Even More On Digital

Yahoo! recently released this informative infographic about consumer habits about content consumption and digital habits, and shows that many of us are more responsive to ads from our tablets and smartphones than traditional television, and we’re also less likely to be distracted by another device. More than ever before, we multitask with 2 or 3…

Digital Marketing Tools Your Should Be Using in 2016

With a brand new year upon us and the holiday rush finally over, it’s time to get into gear when it comes to the first quarter of the year. Branding and budget wise, these are crucial months in planning and executing to stay on track for the remainder of the year. As important as planning…

What Cable Cord-Cutting Means For Marketers

More than ever before, traditional cable is becoming less and less prevalent in homes around the world. While many still have some form of the service on their TVs, consumers have been steadily making the shift to on-demand streaming services like Netflix and Hulu and online video sharing sites like YouTube. Particularly with millennials, it’s becoming…

What’s Next For Social Media Marketing In 2016?

With 2016 approaching quickly, it’s imperative for brands and publishers to look ahead at the trends that will affect how they share on social. Once a much smaller part of a larger marketing plan, social media is finally seen as a full-on marketing channel instead of just a strategy, and its prevalence for brands shows…

Is Virtual Reality The Next Frontier For Brands?

Over the last few months, there have been numerous pushes towards virtual reality as the next accessible platform for how we consume entertainment. With Google offering up the cardboard version of the technology, coupled with the content-filled apps of content just for the medium, virtual reality is set to take centre stage in 2016 in…

Why You Absolutely Need Visual Content In Your Marketing

It’s no secret that we live in a visual society and respond more to images and video than written content at times. While copy is definitely still an important way to convey vital information, the rise of platforms like Instagram, Tumblr and Pinterest proves that pictures really do say 1000 words, and that consumers respond…

Why Brands Need To Pay More Attention To Apps

As we become more and more dependant on our mobile devices for communication, research, entertainment, shopping & more, it’s becoming more important for brands to have a deeper understanding about exactly how these devices are being used. Mobile users are most certainly using specified apps more than anything else on their phones or tablets, with most…

Reaching Millennials

More than ever, brands are trying to target one of the most powerful consumer segments on the market: millennials. Between the ages of 18 – 35, millennials have immense buying power, and there are nearly 100 million of them across North America. This group is one of the most diverse and digitally engaged populations ever, and…

How Brands Can Win With Native Advertising

We’re all familiar with traditional advertising in the form of banners, display ads, video, and sponsored or promoted posts on social media. But what exactly is native advertising? Understanding what i is is crucial to understanding how it can benefit your business. Native advertising is ads that mimic the look and feel of the medium it…