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Startups and Online Marketing

What Cable Cord-Cutting Means For Marketers

More than ever before, traditional cable is becoming less and less prevalent in homes around the world. While many still have some form of the service on their TVs, consumers have been steadily making the shift to on-demand streaming services like Netflix and Hulu and online video sharing sites like YouTube.  Particularly with millennials,  it’s becoming…

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What’s Next For Social Media Marketing In 2016?

With 2016 approaching quickly, it’s imperative for brands and publishers to look ahead at the trends that will affect how they share on social. Once a much smaller part of a larger marketing plan, social media is finally seen as a full-on marketing channel instead of just a strategy, and its prevalence for brands shows…

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Is Virtual Reality The Next Frontier For Brands?

Over the last few months, there have been numerous pushes towards virtual reality as the next accessible platform for how we consume entertainment. With Google offering up the cardboard version of the technology, coupled with the content-filled apps of content just for the medium, virtual reality is set to take centre stage in 2016 in…

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Why You Absolutely Need Visual Content In Your Marketing

It’s no secret that we live in a visual society and respond more to images and video than written content at times. While copy is definitely still an important way to convey vital information, the rise of platforms like Instagram, Tumblr and Pinterest proves that pictures really do say 1000 words, and that consumers respond…

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Why Brands Need To Pay More Attention To Apps

As we become more and more dependant on our mobile devices for communication, research, entertainment, shopping & more, it’s becoming more important for brands to have a deeper understanding about exactly how these devices are being used. Mobile users are most certainly using specified apps more than anything else on their phones or tablets, with most…

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Reaching Millennials

More than ever, brands are trying to target one of the most powerful consumer segments on the market: millennials. Between the ages of 18 – 35, millennials have immense buying power, and there are nearly 100 million of them across North America. This group is one of the most diverse and digitally engaged populations ever, and…

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How Brands Can Win With Native Advertising

We’re all familiar with traditional advertising in the form of banners, display ads, video, and sponsored or promoted posts on social media. But what exactly is native advertising? Understanding what i is is crucial to understanding how it can benefit your business. Native advertising is ads that mimic the look and feel of the medium it…

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If Content Is King, Then What’s Queen?

It’s important to know that not only do brands have to provide the best possible product or service to their consumer, but also that their marketing now relies heavily on traditional as well as content advertising; including blogs, video and social media. In this digital landscape, brands have to be aware of the ways their…

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How Brands Can Make The Most Of Haul & Unboxing Videos

Videos are becoming much more influential in the way we shop, with 64% of shoppers saying Youtube videos have influenced their purchasing decisions in some way, shape or form. In our online research of a product, we stumble across the familiar scene of a well-lit & decently-produced video of someone discussing, opening, displaying, using and…

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How To Track ROI From Social Media Campaigns

The ability to track ROI from traditional online advertising like display ads is integrated into almost every online ad management tool; but depending on the platform, gauging results from social media campaigns can be a bit trickier. It’s important to consider the nature of many social media platforms to have an understanding of just how…

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