What Cable Cord-Cutting Means For Marketers
More than ever before, traditional cable is becoming less and less prevalent in homes around the world. While many still have some form of the service on their TVs, consumers have been steadily making the shift to on-demand streaming services like Netflix and Hulu and online video sharing sites like YouTube. Particularly with millennials, it’s becoming…
Read MoreIs Virtual Reality The Next Frontier For Brands?
Over the last few months, there have been numerous pushes towards virtual reality as the next accessible platform for how we consume entertainment. With Google offering up the cardboard version of the technology, coupled with the content-filled apps of content just for the medium, virtual reality is set to take centre stage in 2016 in…
Read MoreReaching Millennials
More than ever, brands are trying to target one of the most powerful consumer segments on the market: millennials. Between the ages of 18 – 35, millennials have immense buying power, and there are nearly 100 million of them across North America. This group is one of the most diverse and digitally engaged populations ever, and…
Read MoreHow Brands Can Win With Native Advertising
We’re all familiar with traditional advertising in the form of banners, display ads, video, and sponsored or promoted posts on social media. But what exactly is native advertising? Understanding what i is is crucial to understanding how it can benefit your business. Native advertising is ads that mimic the look and feel of the medium it…
Read MoreIf Content Is King, Then What’s Queen?
It’s important to know that not only do brands have to provide the best possible product or service to their consumer, but also that their marketing now relies heavily on traditional as well as content advertising; including blogs, video and social media. In this digital landscape, brands have to be aware of the ways their…
Read MoreHow Brands Can Make The Most Of Haul & Unboxing Videos
Videos are becoming much more influential in the way we shop, with 64% of shoppers saying Youtube videos have influenced their purchasing decisions in some way, shape or form. In our online research of a product, we stumble across the familiar scene of a well-lit & decently-produced video of someone discussing, opening, displaying, using and…
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