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Online Marketing & Lead Generation

Why Brands Need To Pay More Attention To Apps

As we become more and more dependant on our mobile devices for communication, research, entertainment, shopping & more, it’s becoming more important for brands to have a deeper understanding about exactly how these devices are being used. Mobile users are most certainly using specified apps more than anything else on their phones or tablets, with most…

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Reaching Millennials

More than ever, brands are trying to target one of the most powerful consumer segments on the market: millennials. Between the ages of 18 – 35, millennials have immense buying power, and there are nearly 100 million of them across North America. This group is one of the most diverse and digitally engaged populations ever, and…

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How Brands Can Win With Native Advertising

We’re all familiar with traditional advertising in the form of banners, display ads, video, and sponsored or promoted posts on social media. But what exactly is native advertising? Understanding what i is is crucial to understanding how it can benefit your business. Native advertising is ads that mimic the look and feel of the medium it…

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If Content Is King, Then What’s Queen?

It’s important to know that not only do brands have to provide the best possible product or service to their consumer, but also that their marketing now relies heavily on traditional as well as content advertising; including blogs, video and social media. In this digital landscape, brands have to be aware of the ways their…

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How Brands Can Make The Most Of Haul & Unboxing Videos

Videos are becoming much more influential in the way we shop, with 64% of shoppers saying Youtube videos have influenced their purchasing decisions in some way, shape or form. In our online research of a product, we stumble across the familiar scene of a well-lit & decently-produced video of someone discussing, opening, displaying, using and…

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How To Track ROI From Social Media Campaigns

The ability to track ROI from traditional online advertising like display ads is integrated into almost every online ad management tool; but depending on the platform, gauging results from social media campaigns can be a bit trickier. It’s important to consider the nature of many social media platforms to have an understanding of just how…

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Godaddy Managed WordPress Hosting

Problem with Godaddy Managed WordPress Hosting & UTM Parameters

UPDATE – Godaddy has said they are unable to fix this issue as all standard utm parameters are stripped server side in order to minimize the number of page versions which are cached with their built-in caching service that’s provided with the Managed WordPress platform. It’s odd that not all parameters are stripped. If you…

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Twitter Swaps Favorites For Likes

In a move that’s been met with a few mixed reactions, Twitter has changed the favoriting function to likes; also swapping out the star icon for a red heart.  This means, among the options to reply or retweet,you’re now presented with the ability to “like” a particular tweet. Much like favorites, the number of this…

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Micro-Moment

What Are Micro-Moments and Why Do They Matter?

In years past, the decision-making process for most tasks were pretty straight forward. The advent of the internet gave way to researching an item before heading to the store, and even this method has become slightly outdated as most people reply on their mobile devices as their main source of internet access. This fragments this…

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