Why Brands Should Choose Their Influencers Carefully

For many brands, working closely with influencers and brand ambassadors are great ways to spread awareness about their products and services. In print and digital advertising and across many forms of social media, connecting with a know name can do wonders for conversions and new clients. It’s important for brands to weigh out the costs…

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Google Adwords Introduces Bumper Ads

It’s well-known that currently, most people look to their mobile devices in order to watch videos, even when a larger viewing device is close by! Watching on mobile gives the viewer more control, freedom and the ability to flip back and forth between other social applications easily to share and respond to what they just…

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Social Media Marketing Around Big News

It’s inevitable that tragic things happen that are not only news-worthy, but literally take over our social news feeds rapidly. Just last week, the world of music took a major blow when legendary musician Prince died at the age of 57. While well-wishes poured in from fans, so did they come from brands wanting to do the…

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How Podcasting Just Might Help Your Brand

Podcasts are rapidly becoming a great new medium, though they’ve been around for over a decade. The tools might have changed over the last 10 years, but the point remains the same: engage listeners with content that feels like a conversation. So how do brands fit into this? It’s easy for brands to overlook this as just…

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Instagram Now Allows 60-Second Video

Short and sweet is internet standard, and creating content to fit 140-character tweets, 6-second Vine loops and 1000 x 1000 pixel artwork dimensions have simply become a part of the digital marketing game. The ability to still be creative and effective within those various constraints has proven tricky for some but a hit for users…

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Google Takes Action Against Clickjacking

Our online experience can be interfered with in quite a number of ways that seem to evolve everyday. Aggressive pop ups can be now suppressed by installing pop up blockers on your browser, but there are other ways that crafty publishers and advertisers have employed to gain unearned traffic to their online channels. One of…

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How Brands Can Use Contesting For Marketing

We’re all familiar with brands using contests to reward a lucky winner who entered through everything from print ads to social media. As great as these can be for the winners & participants, what benefit does it have for the brand? Contests can actually be a great addition to a brand’s marketing strategy and can have…

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Instagram

How Brands Can Navigate Instagram’s Latest Update

Earlier this month, photo and video-sharing platform Instagram rolled out a few new updates – one of which involves a change in the way you see posts. Instead of showing posts in the order they were shared on any given day, a Facebook News Feed-style algorithm will show them based on your interests, your relationship…

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How Brands Are Using GIFs More Than Ever

GIFs or, Graphic Interchange Format images are nowhere near a new format. Hotly debated pronunciation aside (most people use a hard G as in Graphics, but the format’s creator has said it’s pronounced with more of a J sound), GIFs serve many purposes in digital spaces. While traditional JPEGs will always be a popular way to…

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Should Brands Be Paying More Attention To WhatsApp?

By now, we’re all familiar with the usual online platforms that provide opportunities for direct digital marketing: Facebook, Twitter, Instagram, YouTube, and Google in general to an extent. Getting right in front of as many eyes as possible been a tenant of online marketing for as long as there’s been an opportunity to advertise in…

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