Google Adwords Introduces Bumper Ads
It’s well-known that currently, most people look to their mobile devices in order to watch videos, even when a larger viewing device is close by! Watching on mobile gives the viewer more control, freedom and the ability to flip back and forth between other social applications easily to share and respond to what they just…
Read MoreHow Podcasting Just Might Help Your Brand
Podcasts are rapidly becoming a great new medium, though they’ve been around for over a decade. The tools might have changed over the last 10 years, but the point remains the same: engage listeners with content that feels like a conversation. So how do brands fit into this? It’s easy for brands to overlook this as just…
Read MoreGoogle Takes Action Against Clickjacking
Our online experience can be interfered with in quite a number of ways that seem to evolve everyday. Aggressive pop ups can be now suppressed by installing pop up blockers on your browser, but there are other ways that crafty publishers and advertisers have employed to gain unearned traffic to their online channels. One of…
Read MoreHow Brands Can Use Contesting For Marketing
We’re all familiar with brands using contests to reward a lucky winner who entered through everything from print ads to social media. As great as these can be for the winners & participants, what benefit does it have for the brand? Contests can actually be a great addition to a brand’s marketing strategy and can have…
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