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Startups and Online Marketing

Instagram Now Allows 60-Second Video

Short and sweet is internet standard, and creating content to fit 140-character tweets, 6-second Vine loops and 1000 x 1000 pixel artwork dimensions have simply become a part of the digital marketing game. The ability to still be creative and effective within those various constraints has proven tricky for some but a hit for users…

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Google Takes Action Against Clickjacking

Our online experience can be interfered with in quite a number of ways that seem to evolve everyday. Aggressive pop ups can be now suppressed by installing pop up blockers on your browser, but there are other ways that crafty publishers and advertisers have employed to gain unearned traffic to their online channels. One of…

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How Brands Can Use Contesting For Marketing

We’re all familiar with brands using contests to reward a lucky winner who entered through everything from print ads to social media. As great as these can be for the winners & participants, what benefit does it have for the brand? Contests can actually be a great addition to a brand’s marketing strategy and can have…

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Instagram

How Brands Can Navigate Instagram’s Latest Update

Earlier this month, photo and video-sharing platform Instagram rolled out a few new updates – one of which involves a change in the way you see posts. Instead of showing posts in the order they were shared on any given day, a Facebook News Feed-style algorithm will show them based on your interests, your relationship…

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How Brands Are Using GIFs More Than Ever

GIFs or, Graphic Interchange Format images are nowhere near a new format. Hotly debated pronunciation aside (most people use a hard G as in Graphics, but the format’s creator has said it’s pronounced with more of a J sound), GIFs serve many purposes in digital spaces. While traditional JPEGs will always be a popular way to…

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Should Brands Be Paying More Attention To WhatsApp?

By now, we’re all familiar with the usual online platforms that provide opportunities for direct digital marketing: Facebook, Twitter, Instagram, YouTube, and Google in general to an extent. Getting right in front of as many eyes as possible been a tenant of online marketing for as long as there’s been an opportunity to advertise in…

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How Brands Can Make The Most Of Snapchat

Snapchat is one of the latest in a long line of newer social media platforms that lets you share images and videos with your followers or with specific people. It’s a platform popular with millennial and more and more brands and gaining and understanding of how it can become an important part of their digital marketing…

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What Facebook’s Reaction Buttons Could Mean For Brands

Yesterday, Facebook made an important change that might change the way users interact not only with each other, but with brands. Rather than just the standard “Like” option to react to posts, users can now choose from a range of reactions by hovering over the like button to reveal the buttons and accompanying emojis for Love, Haha,…

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Why Life Hacks Are Important Branded Content

If there’s one thing the internet loves, it’s life hacks; or short tips or tutorials meant to make our busy lives that much easier. Regardless of what your brand messaging is, chances are your product/service enriches or simplifies lives in some way shape or form. This is perfect for brands, especially ones that struggle to…

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What The End Of Flash Means For Online Ads

For years, both static image and more dynamic animated ads have existed on the Google Ad Network, while Flash-based websites infused video, animation with copy and text commands in seamless ways. Companies with the resources to create them turned to Flash to create tons of visual interest for their projects – so what changed? Over the last…

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