How Brands Can Take Advantage of Desktop’s Decline
It’s no secret that the use of desktops has seen a decline in the last 5 years, especially when it comes to the way that we consume information, find new products and buy things. For many people, if they don’t use a computer regularly as part of their everyday work tasks, people tend to divert…
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Letting The Media Do Your Marketing For You
There are tons of ways the media can help your brand reach much more eyes than you expected in some pretty creative ways, and it’s important to be cognizant of the ways it can truly boost your product or service. It’s important for your brand to always speak to its use, values, and general voice but there…
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Learn About SEMPAD with Our New Video!
It’s one thing to create a product that all target users will love (like SEMPAD), but it’s another to show them they’ll love it before trying. This was the struggle we faced with SEMPAD. Over the past year SEMPAD has rapidly developed into a multi-faceted software. Because of this, ensuring that the simplicity of it’s…
Read More Using Popular Apps To Your Advantage
It’s no secret that Pokemon GO is everywhere. People young and old are playing the popular game on their devices, walking around their respective cities and catching the digital creatures. What might look like a normal, quiet empty street might be teeming with the creatures once you look through the apps camera. It’s a game…
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Branded Instagram Tips
When it comes to Instagram, many brands do very well with getting the visual aspect of their messaging across to the masses, but there are always tips and tricks for making everything more effective. Having a solid social media plan that includes things like scheduling and a variety of creative content is just the start,…
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See All Client Ad Campaigns at Once!
The SEMPAD team has been hard at work and they’ve made your life even easier. They’ve done it once again with the latest Dashboard update! On the Dashboard page in SEMPAD and you’ll see checkboxes at the top. These allow you to include campaigns as well as the usual ad networks! It’s never been easier to…
Read More How Instagram’s Changes Will Affect Digital Marketers
Photo and video-sharing platform Instagram has gone through a lot of changes over the years, and many of these changes have made it even easier for digital marketers to do their jobs. While these changes weren’t implemented with that in mind, it’s important to acknowledge the ways it can be helpful in the long run.…
Read More How Can Brands Benefit From Ads On Platforms Like Snapchat?
With the continually rising popularity of Snapchat, it was really only a matter of time before advertising on it would be an option beyond branded accounts. Though a few users expressed some concerns over the move, it will likely become just as common as Facebook or Twitter Ads. The messaging and sharing app is going…
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Are “Dark Posts” Next In Advertising?
The point of branded social media posts is for it to be seen by as many people as possible, but some brands are gravitating towards using “dark posts” for social media. These targeted pieces of written or visual content are meant for specific viewers and readers. Think private YouTube videos that can be viewed if…
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What Twitter’s New Changes Mean For Brands?
Social media rules change all the time, but Twitter’s 140 character limit is one of the most long-standing. Driving markers crazy for years, the sometimes restrictive feature has also helped us become more concise in our messaging – helping us craft captions, comments, questions and more in such a short amount of space. Meant to…
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