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Startups and Online Marketing


Peter Elmhirst

Head of Sales & Marketing

Peter ElmhirstPeter has been managing online ads for almost a decade. He coded his first website at 11 and has been hooked ever since. After graduating with a BComm in Marketing from the University of Guelph Peter went on to such marketing endeavors as manufacturing his own bio dog poop bag line in China and selling over 4 million of them online, being the Director of Marketing for Canada's largest Botox Provider, and founding the online marketing agency The Ad Managers Inc.

Max Auyeung

Head of Technology

Max AuyeungMax is also a University of Guelph graduate where he earned a B.Sc. in Computer Programming. He co-founded, a legendary Guelph website allowing students to list and sell books & other items. It was sold to Guelph's Student Association and became a model for other University sites. Max then spent 10 years developing software for Canada's largest energy company, became a Cordon Bleu trained chef & developed a love of marketing.

SEMPAD was born from the bringing together of marketing expertise, technical ability, entrepreneurial spirit and efficiency. Our team includes a variety of experts including three primary developers, creatives & marketers. All based out of Toronto Canada.