How Google Fights Bad Ads & Scammers

When you manage PPC ads you know the rules and often wonder how some advertisers get away with the bad ads, tricks, scams and illegal things they’re doing. Well… the answer is they don’t normally get away with it for long

Google released a great blog post about how they tackled the growing issue of bad ads on their Inside Adwords blog.

In 2016, we took down 1.7 billion ads that violated our advertising policies, more than double the amount of bad ads we took down in 2015.

Since not everyone gets excited by pages and pages of text about ads, we’ve condensed the main points into this helpful infographic. Enjoy and share the knowledge if you’re so inclined!

adwords bad ads

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