Online Ad Dashboard and KPI's
Get a complete look at the performance of all your clients on one dashboard.
Choose your date range and statistics are displayed for each ad network which you can expand to see a breakdown by campaign.
It also features color coded KPI's which instantly see if you are on track.
One of the main reasons people love SEMPAD's dashboard is that it contains KPI indicators to indicate if you're on budget and on target for your target cost per conversion.
Color coded KPIs to keep you on track.
The Budget KPI Keeps Your Spend on Target
It calculates the total remaining budget you have, divides it by the number of days left in the month, then compares it to yesterday's spend to see if your spend is on track. If yesterday's spend is within 10% higher or lower than the target spend then it will be highlighted in green to indicate you're within 10% of your target. If you're more than 10% over budget it will turn red, if you are more than 10% below budget it will be yellow.
The CPA KPI Tracks Your Performance
It uses the Target CPA (Cost per Acquisition or Cost per Conversion) for that Client, which you set on the Settings page. SEMPAD then compares your target CPA to that Client's CPA for the month to date. If your CPA is lower than or equal to the target then it highlights in green to indicate everything's on track. If your CPA for the month is 1-10% greater than your target, then it will be yellow. If your average CPA exceeds 110% of your target budget however then it will turn red to let you know some adjustments may be required.