Keyword Optimization Suggestions

The SEMPAD Suggestions page is a great place to look for opportunities to improve your campaigns performance.

Suggestions are generated when you add an ad account and are refreshed every Sunday. They point out keywords which may require special attention. We check the performance of these elements based on the targets inputted for that Client and other metrics, for example:

• high cost per conversion
• high spend with no conversions
• low quality score keywords
• and more.

You can then modify bids based on these keyword optimization suggestions, directly from the Suggestions page by choosing an action from the drop down beside each keyword.

You can choose to:

• Pause the Keyword
• Raise the Keyword's Bid
• Lower the Keyword's Bid
• Ignore the Suggestion