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Social Media

How Brands Can Make The Most of Facebook Messenger

social media

Gone are the days when your Facebook messages were exclusively for friends and family, with more and more brands sliding into your messages in a big way. With Facebook private message evolving into an instant chat service, it’s natural for brands to grow right along with it – giving you instant access to brands and companies…

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How Brands Can Encourage Employee Brand Advocates

We’ve discussed brand ambassadors on this blog in the past and though it’s generally referring to partnering with outside sources, it’s also important for brands and companies to look internally for people who can convey their brand messaging the best: their employees. For most companies, there’s a good chance that their company is full of…

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Why Brands Should Choose Their Influencers Carefully

For many brands, working closely with influencers and brand ambassadors are great ways to spread awareness about their products and services. In print and digital advertising and across many forms of social media, connecting with a know name can do wonders for conversions and new clients. It’s important for brands to weigh out the costs…

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Social Media Marketing Around Big News

It’s inevitable that tragic things happen that are not only news-worthy, but literally take over our social news feeds rapidly. Just last week, the world of music took a major blow when legendary musician Prince died at the age of 57. While well-wishes poured in from fans, so did they come from brands wanting to do the…

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Instagram Now Allows 60-Second Video

Short and sweet is internet standard, and creating content to fit 140-character tweets, 6-second Vine loops and 1000 x 1000 pixel artwork dimensions have simply become a part of the digital marketing game. The ability to still be creative and effective within those various constraints has proven tricky for some but a hit for users…

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How Brands Can Navigate Instagram’s Latest Update

Instagram

Earlier this month, photo and video-sharing platform Instagram rolled out a few new updates – one of which involves a change in the way you see posts. Instead of showing posts in the order they were shared on any given day, a Facebook News Feed-style algorithm will show them based on your interests, your relationship…

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How Brands Are Using GIFs More Than Ever

GIFs or, Graphic Interchange Format images are nowhere near a new format. Hotly debated pronunciation aside (most people use a hard G as in Graphics, but the format’s creator has said it’s pronounced with more of a J sound), GIFs serve many purposes in digital spaces. While traditional JPEGs will always be a popular way to…

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Should Brands Be Paying More Attention To WhatsApp?

By now, we’re all familiar with the usual online platforms that provide opportunities for direct digital marketing: Facebook, Twitter, Instagram, YouTube, and Google in general to an extent. Getting right in front of as many eyes as possible been a tenant of online marketing for as long as there’s been an opportunity to advertise in…

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How Brands Can Make The Most Of Snapchat

Snapchat is one of the latest in a long line of newer social media platforms that lets you share images and videos with your followers or with specific people. It’s a platform popular with millennial and more and more brands and gaining and understanding of how it can become an important part of their digital marketing…

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What Facebook’s Reaction Buttons Could Mean For Brands

Yesterday, Facebook made an important change that might change the way users interact not only with each other, but with brands. Rather than just the standard “Like” option to react to posts, users can now choose from a range of reactions by hovering over the like button to reveal the buttons and accompanying emojis for Love, Haha,…

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