Social Media

Overhauling Your Social Media Approach For The Year

social media

With 2017 in full swing, it might be time for your brand to take an all-new approach to how you’re using social media this year. There are always tons of changes that occur within months and sometimes even weeks that affect the way we share information. It may be easier said than done, but always…

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Twitter Rolls Out Automated DM Replies

twitter dm

  In the last few months, Twitter has made quite a few changes that mainly affect your average user of the platform. Recently though, they also rolled out a few changes that mean big changes for business accounts. For starters, they’lve rolled out automated Direct Message replies as a way to bolster the customer service…

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Letting The Media Do Your Marketing For You

There are tons of ways the media can help your brand reach much more eyes than you expected in some pretty creative ways, and it’s important to be cognizant of the ways it can truly boost your product or service. It’s important for your brand to always speak to its use, values, and general voice but there…

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How Instagram’s Changes Will Affect Digital Marketers

Instagram

Photo and video-sharing platform Instagram has gone through a lot of changes over the years, and many of these changes have made it even easier for digital marketers to do their jobs. While these changes weren’t implemented with that in mind, it’s important to acknowledge the ways it can be helpful in the long run.…

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How Can Brands Benefit From Ads On Platforms Like Snapchat?

With the continually rising popularity of Snapchat, it was really only a matter of time before advertising on it would be an option beyond branded accounts. Though a few users expressed some concerns over the move, it will likely become just as common as Facebook or Twitter Ads. The messaging and sharing app is going…

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Are “Dark Posts” Next In Advertising?

Dark Posts

The point of branded social media posts is for it to be seen by as many people as possible, but some brands are gravitating towards using “dark posts” for social media. These targeted pieces of written or visual content are meant for specific viewers and readers. Think private YouTube videos that can be viewed if…

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What Twitter’s New Changes Mean For Brands?

Social media rules change all the time, but Twitter’s 140 character limit is one of the most long-standing. Driving markers crazy for years, the sometimes restrictive feature has also helped us become more concise in our messaging – helping us craft captions, comments, questions and more in such a short amount of space. Meant to…

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Marketing During Downtime

Depending on what your brand or product is, you might be faced with a period of the year that is much slower than others. Tons of products, services and brands run on a seasonal schedule of being the most active during certain times a year, everything from movies and TV shows to clothing and accessories specifically…

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Choosing The Right Social Media Platforms For Your Brand

Instagram

It seems like almost daily, a new social media platform “du jour” pops up, offering more of the same features as the most popular players with a little twist or something extra. Startups from all over the world purport to be the next Facebook, Twitter or Instagram and while some take off and become popular –…

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How Brands Can Make The Most of Facebook Messenger

Gone are the days when your Facebook messages were exclusively for friends and family, with more and more brands sliding into your messages in a big way. With Facebook private message evolving into an instant chat service, it’s natural for brands to grow right along with it – giving you instant access to brands and companies…

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