How to Grow Your Followers With Instagram Contests
Instagram, once a platform for photographers and artists, has established itself as a major influence in digital marketing. There are over 1 billion active monthly users on Instagram, and over 90% of those follow at least one business account. Naturally, brands are using every tool in their arsenal to gain an edge on this popular…Read More
How To Use Social Media To Generate Content Ideas
The rise (and rise) of social media has transformed the business landscape. Product launches, customer support, ecommerce — social media is a flashpoint for virtually every interaction with your customers online. But beyond these features, social media is also a deep well of content ideas. In this piece, you’ll learn why social media is great…Read More
Overhauling Your Social Media Approach For The Year
With 2017 in full swing, it might be time for your brand to take an all-new approach to how you’re using social media this year. There are always tons of changes that occur within months and sometimes even weeks that affect the way we share information. It may be easier said than done, but always…Read More
Twitter Rolls Out Automated DM Replies
In the last few months, Twitter has made quite a few changes that mainly affect your average user of the platform. Recently though, they also rolled out a few changes that mean big changes for business accounts. For starters, they’lve rolled out automated Direct Message replies as a way to bolster the customer service…Read More
Letting The Media Do Your Marketing For You
There are tons of ways the media can help your brand reach much more eyes than you expected in some pretty creative ways, and it’s important to be cognizant of the ways it can truly boost your product or service. It’s important for your brand to always speak to its use, values, and general voice but there…Read More
How Instagram’s Changes Will Affect Digital Marketers
Photo and video-sharing platform Instagram has gone through a lot of changes over the years, and many of these changes have made it even easier for digital marketers to do their jobs. While these changes weren’t implemented with that in mind, it’s important to acknowledge the ways it can be helpful in the long run.…Read More
How Can Brands Benefit From Ads On Platforms Like Snapchat?
With the continually rising popularity of Snapchat, it was really only a matter of time before advertising on it would be an option beyond branded accounts. Though a few users expressed some concerns over the move, it will likely become just as common as Facebook or Twitter Ads. The messaging and sharing app is going…Read More
Are “Dark Posts” Next In Advertising?
The point of branded social media posts is for it to be seen by as many people as possible, but some brands are gravitating towards using “dark posts” for social media. These targeted pieces of written or visual content are meant for specific viewers and readers. Think private YouTube videos that can be viewed if…Read More
What Twitter’s New Changes Mean For Brands?
Social media rules change all the time, but Twitter’s 140 character limit is one of the most long-standing. Driving markers crazy for years, the sometimes restrictive feature has also helped us become more concise in our messaging – helping us craft captions, comments, questions and more in such a short amount of space. Meant to…Read More
Marketing During Downtime
Depending on what your brand or product is, you might be faced with a period of the year that is much slower than others. Tons of products, services and brands run on a seasonal schedule of being the most active during certain times a year, everything from movies and TV shows to clothing and accessories specifically…Read More