Marketing
How Brands Can Win With Native Advertising
We’re all familiar with traditional advertising in the form of banners, display ads, video, and sponsored or promoted posts on social media. But what exactly is native advertising? Understanding what i is is crucial to understanding how it can benefit your business. Native advertising is ads that mimic the look and feel of the medium it…
Read MoreIf Content Is King, Then What’s Queen?
It’s important to know that not only do brands have to provide the best possible product or service to their consumer, but also that their marketing now relies heavily on traditional as well as content advertising; including blogs, video and social media. In this digital landscape, brands have to be aware of the ways their…
Read MoreHow Brands Can Make The Most Of Haul & Unboxing Videos
Videos are becoming much more influential in the way we shop, with 64% of shoppers saying Youtube videos have influenced their purchasing decisions in some way, shape or form. In our online research of a product, we stumble across the familiar scene of a well-lit & decently-produced video of someone discussing, opening, displaying, using and…
Read MoreWhat Are Micro-Moments and Why Do They Matter?
In years past, the decision-making process for most tasks were pretty straight forward. The advent of the internet gave way to researching an item before heading to the store, and even this method has become slightly outdated as most people reply on their mobile devices as their main source of internet access. This fragments this…
Read More