Marketing
How Brands Can Use Contesting For Marketing
We’re all familiar with brands using contests to reward a lucky winner who entered through everything from print ads to social media. As great as these can be for the winners & participants, what benefit does it have for the brand? Contests can actually be a great addition to a brand’s marketing strategy and can have…
Read MoreHow Brands Are Using GIFs More Than Ever
GIFs or, Graphic Interchange Format images are nowhere near a new format. Hotly debated pronunciation aside (most people use a hard G as in Graphics, but the format’s creator has said it’s pronounced with more of a J sound), GIFs serve many purposes in digital spaces. While traditional JPEGs will always be a popular way to…
Read MoreShould Brands Be Paying More Attention To WhatsApp?
By now, we’re all familiar with the usual online platforms that provide opportunities for direct digital marketing: Facebook, Twitter, Instagram, YouTube, and Google in general to an extent. Getting right in front of as many eyes as possible been a tenant of online marketing for as long as there’s been an opportunity to advertise in…
Read MoreHow Brands Can Make The Most Of Snapchat
Snapchat is one of the latest in a long line of newer social media platforms that lets you share images and videos with your followers or with specific people. It’s a platform popular with millennial and more and more brands and gaining and understanding of how it can become an important part of their digital marketing…
Read MoreWhat Facebook’s Reaction Buttons Could Mean For Brands
Yesterday, Facebook made an important change that might change the way users interact not only with each other, but with brands. Rather than just the standard “Like” option to react to posts, users can now choose from a range of reactions by hovering over the like button to reveal the buttons and accompanying emojis for Love, Haha,…
Read MoreWhy Life Hacks Are Important Branded Content
If there’s one thing the internet loves, it’s life hacks; or short tips or tutorials meant to make our busy lives that much easier. Regardless of what your brand messaging is, chances are your product/service enriches or simplifies lives in some way shape or form. This is perfect for brands, especially ones that struggle to…
Read MoreSocial Media Don’ts
When it comes to branded social media, there are endless lists and articles about the things you should be doing – tips and tricks that will help your brand win at Twitter, Facebook, Instagram & more. From using visuals to help get your point across to using your public feed as a chance to tackle…
Read MoreTips For Creating Great Video Ads
More and more, video is coming to the forefront of digital marketing as one of the most effective methods for a number of reasons. Not only can they serve the purpose of providing information and encourage viewers to buy into your brand, well-produced video ads are going viral and standing on their own as independent…
Read MoreUsing Social Media For Market Research
By now, it should be pretty clear that social media is a great way for brands to connect with past, current and prospective customers in a new refreshing way. With a few different platforms, it’s easier than ever to not only share your brand messaging with the world, but also interact, provide customer service and…
Read MoreWhy Brands Need To Make Engagement Their First Priority
Followers & likes are two of the most coveted things in social media on brand and personal pages alike. Amassing hundreds, thousands or even millions of followers was part of the digital goals for many brands. But then what? Over the last few years, it’s become obvious that having tons of followers isn’t the only…
Read More