How Brands Can Use Contesting For Marketing

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We’re all familiar with brands using contests to reward a lucky winner who entered through everything from print ads to social media. As great as these can be for the winners & participants, what benefit does it have for the brand? Contests can actually be a great addition to a brand’s marketing strategy and can have…

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How Brands Are Using GIFs More Than Ever

GIFs or, Graphic Interchange Format images are nowhere near a new format. Hotly debated pronunciation aside (most people use a hard G as in Graphics, but the format’s creator has said it’s pronounced with more of a J sound), GIFs serve many purposes in digital spaces. While traditional JPEGs will always be a popular way to…

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Should Brands Be Paying More Attention To WhatsApp?

By now, we’re all familiar with the usual online platforms that provide opportunities for direct digital marketing: Facebook, Twitter, Instagram, YouTube, and Google in general to an extent. Getting right in front of as many eyes as possible been a tenant of online marketing for as long as there’s been an opportunity to advertise in…

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How Brands Can Make The Most Of Snapchat

Snapchat is one of the latest in a long line of newer social media platforms that lets you share images and videos with your followers or with specific people. It’s a platform popular with millennial and more and more brands and gaining and understanding of how it can become an important part of their digital marketing…

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What Facebook’s Reaction Buttons Could Mean For Brands

Yesterday, Facebook made an important change that might change the way users interact not only with each other, but with brands. Rather than just the standard “Like” option to react to posts, users can now choose from a range of reactions by hovering over the like button to reveal the buttons and accompanying emojis for Love, Haha,…

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Why Life Hacks Are Important Branded Content

If there’s one thing the internet loves, it’s life hacks; or short tips or tutorials meant to make our busy lives that much easier. Regardless of what your brand messaging is, chances are your product/service enriches or simplifies lives in some way shape or form. This is perfect for brands, especially ones that struggle to…

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Social Media Don’ts

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When it comes to branded social media, there are endless lists and articles about the things you should be doing – tips and tricks that will help your brand win at Twitter, Facebook, Instagram & more. From using visuals to help get your point across to using your public feed as a chance to tackle…

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Tips For Creating Great Video Ads

More and more, video is coming to the forefront of digital marketing as one of the most effective methods for a number of reasons. Not only can they serve the purpose of providing information and encourage viewers to buy into your brand, well-produced video ads are going viral and standing on their own as independent…

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Using Social Media For Market Research

By now, it should be pretty clear that social media is a great way for brands to connect with past, current and prospective customers in a new refreshing way. With a few different platforms, it’s easier than ever to not only share your brand messaging with the world, but also interact, provide customer service and…

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Why Brands Need To Make Engagement Their First Priority

Followers & likes are two of the most coveted things in social media on brand and personal pages alike. Amassing hundreds, thousands or even millions of followers was part of the digital goals for many brands. But then what? Over the last few years, it’s become obvious that having tons of followers isn’t the only…

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