What Bounce Rate is Good?

what bounce rate is good

A client recently asked me if their 50%+ bounce rate was concerning and if they should make efforts to optimize it. Whether bounce rate is important to optimize for is a very good question and a surprisingly tricky one to answer. Everyone’s situation will be different based on the type of content they provide and…

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Should I do SEO or PPC to Promote My Business?

seo vs ppc

  The Big Decision When it comes to promoting your business online, there are many routes you can take but usually, it boils down to whether you want to focus on SEO or PPC to start. The truth of the matter is both SEO and PPC can be incredibly effective ways of promoting your business.…

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Five Benefits of Targeting Non-Google Search Engines

non-google search engines

Google and its subsidiaries are a behemoth that commands 90% of search traffic. Giant industries exist, dedicated solely to decrypting the algorithm and gaining ground on the SERP. However, not everyone can find success on the platform. Many struggle with Google ranking. No matter how hard they try, it just seems like they can’t get…

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What’s the Minimum Budget to Promote my Website?

website online promotion

In the past, advertising campaigns on TV, or Print would require huge budgets as the minimum nuber of impressions was so high. Online marketing is an interesting medium because you can start with essentially any budget. That being said, there are many reasons not to start with a budget under about $500 unless you’re going…

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How Google Fights Bad Ads & Scammers

adwords bad ads

When you manage PPC ads you know the rules and often wonder how some advertisers get away with the bad ads, tricks, scams and illegal things they’re doing. Well… the answer is they don’t normally get away with it for long Google released a great blog post about how they tackled the growing issue of…

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Getting Your Brand New Year Ready

With the holiday season fast approaching, brands are starting to gear up in their own ways to prepare. No matter what you do or don’t celebrate, this is a great time for all types of advertising for sales, discounts, appreciation days, countdown and best of lists and so much more. Depending on what your brand…

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How Brands Can Take Advantage of Desktop’s Decline

It’s no secret that the use of desktops has seen a decline in the last 5 years, especially when it comes to the way that we consume information, find new products and buy things. For many people, if they don’t use a computer regularly as part of their everyday work tasks, people tend to divert…

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Using Popular Apps To Your Advantage

It’s no secret that Pokemon GO is everywhere. People young and old are playing the popular game on their devices, walking around their respective cities and catching the digital creatures. What might look like a normal, quiet empty street might be teeming with the creatures once you look through the apps camera. It’s a game…

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Why Brands Should Choose Their Influencers Carefully

For many brands, working closely with influencers and brand ambassadors are great ways to spread awareness about their products and services. In print and digital advertising and across many forms of social media, connecting with a know name can do wonders for conversions and new clients. It’s important for brands to weigh out the costs…

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How Brands Can Use Contesting For Marketing

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We’re all familiar with brands using contests to reward a lucky winner who entered through everything from¬†print ads to social media. As great as these can be for the winners & participants, what benefit does it have for the brand? Contests can actually be a great addition to a brand’s marketing strategy and can have…

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