Content Marketing
What Bounce Rate is Good?
A client recently asked me if their 50%+ bounce rate was concerning and if they should make efforts to optimize it. Whether bounce rate is important to optimize for is a very good question and a surprisingly tricky one to answer. Everyone’s situation will be different based on the type of content they provide and…
Read MoreFive Benefits of Targeting Non-Google Search Engines
Google and its subsidiaries are a behemoth that commands 90% of search traffic. Giant industries exist, dedicated solely to decrypting the algorithm and gaining ground on the SERP. However, not everyone can find success on the platform. Many struggle with Google ranking. No matter how hard they try, it just seems like they can’t get…
Read MoreHow To Use Social Media To Generate Content Ideas
The rise (and rise) of social media has transformed the business landscape. Product launches, customer support, ecommerce — social media is a flashpoint for virtually every interaction with your customers online. But beyond these features, social media is also a deep well of content ideas. In this piece, you’ll learn why social media is great…
Read MoreHow Brands Can Encourage Employee Brand Advocates
We’ve discussed brand ambassadors on this blog in the past and though it’s generally referring to partnering with outside sources, it’s also important for brands and companies to look internally for people who can convey their brand messaging the best: their employees. For most companies, there’s a good chance that their company is full of…
Read MoreHow Podcasting Just Might Help Your Brand
Podcasts are rapidly becoming a great new medium, though they’ve been around for over a decade. The tools might have changed over the last 10 years, but the point remains the same: engage listeners with content that feels like a conversation. So how do brands fit into this? It’s easy for brands to overlook this as just…
Read MoreHow Brands Can Use Contesting For Marketing
We’re all familiar with brands using contests to reward a lucky winner who entered through everything from print ads to social media. As great as these can be for the winners & participants, what benefit does it have for the brand? Contests can actually be a great addition to a brand’s marketing strategy and can have…
Read MoreHow Digital Marketing Will Change In 2016
With the new year in full swing, the digital marketing landscape continues to change rapidly. Strategizing for this first quarter of the year should have happened already, however there are always tweaks and adjustments to be made to accommodate how quickly things can change. If you haven’t already, take note of some of these trends…
Read MoreIf Content Is King, Then What’s Queen?
It’s important to know that not only do brands have to provide the best possible product or service to their consumer, but also that their marketing now relies heavily on traditional as well as content advertising; including blogs, video and social media. In this digital landscape, brands have to be aware of the ways their…
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