Content Marketing

How Brands Can Encourage Employee Brand Advocates

We’ve discussed brand ambassadors on this blog in the past and though it’s generally referring to partnering with outside sources, it’s also important for brands and companies to look internally for people who can convey their brand messaging the best: their employees. For most companies, there’s a good chance that their company is full of…

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How Podcasting Just Might Help Your Brand

Podcasts are rapidly becoming a great new medium, though they’ve been around for over a decade. The tools might have changed over the last 10 years, but the point remains the same: engage listeners with content that feels like a conversation. So how do brands fit into this? It’s easy for brands to overlook this as just…

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How Brands Can Use Contesting For Marketing

We’re all familiar with brands using contests to reward a lucky winner who entered through everything from print ads to social media. As great as these can be for the winners & participants, what benefit does it have for the brand? Contests can actually be a great addition to a brand’s marketing strategy and can have…

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How Digital Marketing Will Change In 2016

With the new year in full swing, the digital marketing landscape continues to change rapidly. Strategizing for this first quarter of the year should have happened already, however there are always tweaks and adjustments to be made to accommodate how quickly things can change. If you haven’t already, take note of some of these trends…

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If Content Is King, Then What’s Queen?

It’s important to know that not only do brands have to provide the best possible product or service to their consumer, but also that their marketing now relies heavily on traditional as well as content advertising; including blogs, video and social media. In this digital landscape, brands have to be aware of the ways their…

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