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What Cable Cord-Cutting Means For Marketers

More than ever before, traditional cable is becoming less and less prevalent in homes around the world. While many still have some form of the service on their TVs, consumers have been steadily making the shift to on-demand streaming services like Netflix and Hulu and online video sharing sites like YouTube.  Particularly with millennials,  it’s becoming…

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Is Virtual Reality The Next Frontier For Brands?

Over the last few months, there have been numerous pushes towards virtual reality as the next accessible platform for how we consume entertainment. With Google offering up the cardboard version of the technology, coupled with the content-filled apps of content just for the medium, virtual reality is set to take centre stage in 2016 in…

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Why Brands Need To Pay More Attention To Apps

As we become more and more dependant on our mobile devices for communication, research, entertainment, shopping & more, it’s becoming more important for brands to have a deeper understanding about exactly how these devices are being used. Mobile users are most certainly using specified apps more than anything else on their phones or tablets, with most…

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How Brands Can Win With Native Advertising

We’re all familiar with traditional advertising in the form of banners, display ads, video, and sponsored or promoted posts on social media. But what exactly is native advertising? Understanding what i is is crucial to understanding how it can benefit your business. Native advertising is ads that mimic the look and feel of the medium it…

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How Brands Can Make The Most Of Haul & Unboxing Videos

Videos are becoming much more influential in the way we shop, with 64% of shoppers saying Youtube videos have influenced their purchasing decisions in some way, shape or form. In our online research of a product, we stumble across the familiar scene of a well-lit & decently-produced video of someone discussing, opening, displaying, using and…

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What Are Micro-Moments and Why Do They Matter?

Micro-Moment

In years past, the decision-making process for most tasks were pretty straight forward. The advent of the internet gave way to researching an item before heading to the store, and even this method has become slightly outdated as most people reply on their mobile devices as their main source of internet access. This fragments this…

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