Advertising

How Brands Can Win With Native Advertising

We’re all familiar with traditional advertising in the form of banners, display ads, video, and sponsored or promoted posts on social media. But what exactly is┬ánative advertising? Understanding what i is is crucial to understanding how it can benefit your business. Native advertising is ads that mimic the look and feel of the medium it…

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How Brands Can Make The Most Of Haul & Unboxing Videos

Videos are becoming much more influential in the way we shop, with 64% of shoppers saying Youtube videos have influenced their purchasing decisions in some way, shape or form. In our online research of a product, we stumble across the familiar scene of a well-lit & decently-produced video of someone discussing, opening, displaying, using and…

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What Are Micro-Moments and Why Do They Matter?

Micro-Moment

In years past, the decision-making process for most tasks were pretty straight forward. The advent of the internet gave way to researching an item before heading to the store, and even this method has become slightly outdated as most people reply on their mobile devices as their main source of internet access. This fragments this…

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