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Startups and Online Marketing

Posts by SEMPAD

Should I do SEO or PPC to Promote My Business?

seo vs ppc

  The Big Decision When it comes to promoting your business online, there are many routes you can take but usually, it boils down to whether you want to focus on SEO or PPC to start. The truth of the matter is both SEO and PPC can be incredibly effective ways of promoting your business.…

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Five Benefits of Targeting Non-Google Search Engines

non-google search engines

Google and its subsidiaries are a behemoth that commands 90% of search traffic. Giant industries exist, dedicated solely to decrypting the algorithm and gaining ground on the SERP. However, not everyone can find success on the platform. Many struggle with Google ranking. No matter how hard they try, it just seems like they can’t get…

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How To Use Social Media To Generate Content Ideas

social media

The rise (and rise) of social media has transformed the business landscape. Product launches, customer support, ecommerce — social media is a flashpoint for virtually every interaction with your customers online. But beyond these features, social media is also a deep well of content ideas. In this piece, you’ll learn why social media is great…

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What’s the Minimum Budget to Promote my Website?

website online promotion

In the past, advertising campaigns on TV, or Print would require huge budgets as the minimum nuber of impressions was so high. Online marketing is an interesting medium because you can start with essentially any budget. That being said, there are many reasons not to start with a budget under about $500 unless you’re going…

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GDPR Compliance: Updated Terms & Privacy Policy

european ad users

As you’ve likely read, the General Data Protection Regulation or GDPR is coming into effect for residents of EEA countries and Switzerland on May 25, 2018. We have always taken data use and safety very seriously so, in order to comply with these new regulations, SEMPAD’s Privacy Policy and Terms and Conditions of Use have…

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Best Way to Keep Notes on Your PPC Clients

PPC Client Notes

Keeping Client PPC Notes is Not Easy… You keep track of hundreds of details from monthly budgets to how clients want their ads scheduled. Let’s face it, the life of an ad manager is not simple. That’s why today we’re introducing Notes. Now you can keep Notes on all of your folders to stay organized…

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The Best Way to Modify Bing Ad Budgets

Bing Ad Budgets

When you’re an ad manager, reviewing multiple Google and Bing Ad budgets and accounts can take up a large part of your day. But not anymore! Last week we added the ability to modify Adwords Campaign budgets from the SEMPAD Dashboard (the best place to organize your campaigns or clients into folders and view them…

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Modify Adwords Campaign Budgets Across Multiple Accounts

Change Adwords Campaign Budgets

To save you even more time we’ve added the ability to change Adwords campaign budgets across all your clients, right from your SEMPAD Dashboard. Here’s a quick video walking through the budget change feature Or you can see screenshots of it below. How to Change Adwords Campaign Budgets on the SEMPAD Dashboard On the Dashboard…

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How Google Fights Bad Ads & Scammers

adwords bad ads

When you manage PPC ads you know the rules and often wonder how some advertisers get away with the bad ads, tricks, scams and illegal things they’re doing. Well… the answer is they don’t normally get away with it for long Google released a great blog post about how they tackled the growing issue of…

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Learn About SEMPAD with Our New Video!

SEMPAD Video

It’s one thing to create a product that all target users will love (like SEMPAD), but it’s another to show them they’ll love it before trying. This was the struggle we faced with SEMPAD. Over the past year SEMPAD has rapidly developed into a multi-faceted software. Because of this, ensuring that the simplicity of it’s…

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