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Startups and Online Marketing

Posts by Sajae Elder

Overhauling Your Social Media Approach For The Year

social media

With 2017 in full swing, it might be time for your brand to take an all-new approach to how you’re using social media this year. There are always tons of changes that occur within months and sometimes even weeks that affect the way we share information. It may be easier said than done, but always…

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Getting Your Brand New Year Ready

With the holiday season fast approaching, brands are starting to gear up in their own ways to prepare. No matter what you do or don’t celebrate, this is a great time for all types of advertising for sales, discounts, appreciation days, countdown and best of lists and so much more. Depending on what your brand…

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Twitter Rolls Out Automated DM Replies

twitter dm

  In the last few months, Twitter has made quite a few changes that mainly affect your average user of the platform. Recently though, they also rolled out a few changes that mean big changes for business accounts. For starters, they’lve rolled out automated Direct Message replies as a way to bolster the customer service…

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How Brands Can Take Advantage of Desktop’s Decline

It’s no secret that the use of desktops has seen a decline in the last 5 years, especially when it comes to the way that we consume information, find new products and buy things. For many people, if they don’t use a computer regularly as part of their everyday work tasks, people tend to divert…

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Letting The Media Do Your Marketing For You

There are tons of ways the media can help your brand reach much more eyes than you expected in some pretty creative ways, and it’s important to be cognizant of the ways it can truly boost your product or service. It’s important for your brand to always speak to its use, values, and general voice but there…

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Using Popular Apps To Your Advantage

It’s no secret that Pokemon GO is everywhere. People young and old are playing the popular game on their devices, walking around their respective cities and catching the digital creatures. What might look like a normal, quiet empty street might be teeming with the creatures once you look through the apps camera. It’s a game…

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Branded Instagram Tips

Instagram

When it comes to Instagram, many brands do very well with getting the visual aspect of their messaging across to the masses, but there are always tips and tricks for making everything more effective. Having a solid social media plan that includes things like scheduling and a variety of creative content is just the start,…

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How Instagram’s Changes Will Affect Digital Marketers

Instagram

Photo and video-sharing platform Instagram has gone through a lot of changes over the years, and many of these changes have made it even easier for digital marketers to do their jobs. While these changes weren’t implemented with that in mind, it’s important to acknowledge the ways it can be helpful in the long run.…

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How Can Brands Benefit From Ads On Platforms Like Snapchat?

With the continually rising popularity of Snapchat, it was really only a matter of time before advertising on it would be an option beyond branded accounts. Though a few users expressed some concerns over the move, it will likely become just as common as Facebook or Twitter Ads. The messaging and sharing app is going…

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Are “Dark Posts” Next In Advertising?

Dark Posts

The point of branded social media posts is for it to be seen by as many people as possible, but some brands are gravitating towards using “dark posts” for social media. These targeted pieces of written or visual content are meant for specific viewers and readers. Think private YouTube videos that can be viewed if…

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