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Startups and Online Marketing
seo vs ppc

Should I do SEO or PPC to Promote My Business?

  The Big Decision When it comes to promoting your business online, there are many routes you can take but usually, it boils down to whether you want to focus on SEO or PPC to start. The truth of the matter is both SEO and PPC can be incredibly effective ways of promoting your business.…

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non-google search engines

Five Benefits of Targeting Non-Google Search Engines

Google and its subsidiaries are a behemoth that commands 90% of search traffic. Giant industries exist, dedicated solely to decrypting the algorithm and gaining ground on the SERP. However, not everyone can find success on the platform. Many struggle with Google ranking. No matter how hard they try, it just seems like they can’t get…

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social media

How To Use Social Media To Generate Content Ideas

The rise (and rise) of social media has transformed the business landscape. Product launches, customer support, ecommerce — social media is a flashpoint for virtually every interaction with your customers online. But beyond these features, social media is also a deep well of content ideas. In this piece, you’ll learn why social media is great…

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website online promotion

What’s the Minimum Budget to Promote my Website?

In the past, advertising campaigns on TV, or Print would require huge budgets as the minimum nuber of impressions was so high. Online marketing is an interesting medium because you can start with essentially any budget. That being said, there are many reasons not to start with a budget under about $500 unless you’re going…

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european ad users

GDPR Compliance: Updated Terms & Privacy Policy

As you’ve likely read, the General Data Protection Regulation or GDPR is coming into effect for residents of EEA countries and Switzerland on May 25, 2018. We have always taken data use and safety very seriously so, in order to comply with these new regulations, SEMPAD’s Privacy Policy and Terms and Conditions of Use have…

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PPC Client Notes

Best Way to Keep Notes on Your PPC Clients

Keeping Client PPC Notes is Not Easy… You keep track of hundreds of details from monthly budgets to how clients want their ads scheduled. Let’s face it, the life of an ad manager is not simple. That’s why today we’re introducing Notes. Now you can keep Notes on all of your folders to stay organized…

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Bing Ad Budgets

The Best Way to Modify Bing Ad Budgets

When you’re an ad manager, reviewing multiple Google and Bing Ad budgets and accounts can take up a large part of your day. But not anymore! Last week we added the ability to modify Adwords Campaign budgets from the SEMPAD Dashboard (the best place to organize your campaigns or clients into folders and view them…

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Change Adwords Campaign Budgets

Modify Adwords Campaign Budgets Across Multiple Accounts

To save you even more time we’ve added the ability to change Adwords campaign budgets across all your clients, right from your SEMPAD Dashboard. Here’s a quick video walking through the budget change feature Or you can see screenshots of it below. How to Change Adwords Campaign Budgets on the SEMPAD Dashboard On the Dashboard…

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social media

Overhauling Your Social Media Approach For The Year

With 2017 in full swing, it might be time for your brand to take an all-new approach to how you’re using social media this year. There are always tons of changes that occur within months and sometimes even weeks that affect the way we share information. It may be easier said than done, but always…

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adwords bad ads

How Google Fights Bad Ads & Scammers

When you manage PPC ads you know the rules and often wonder how some advertisers get away with the bad ads, tricks, scams and illegal things they’re doing. Well… the answer is they don’t normally get away with it for long Google released a great blog post about how they tackled the growing issue of…

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