Should I do SEO or PPC to Promote My Business?
The Big Decision When it comes to promoting your business online, there are many routes you can take but usually, it boils down to whether you want to focus on SEO or PPC to start. The truth of the matter is both SEO and PPC can be incredibly effective ways of promoting your business.…
Read MoreFive Benefits of Targeting Non-Google Search Engines
Google and its subsidiaries are a behemoth that commands 90% of search traffic. Giant industries exist, dedicated solely to decrypting the algorithm and gaining ground on the SERP. However, not everyone can find success on the platform. Many struggle with Google ranking. No matter how hard they try, it just seems like they can’t get…
Read MoreGDPR Compliance: Updated Terms & Privacy Policy
As you’ve likely read, the General Data Protection Regulation or GDPR is coming into effect for residents of EEA countries and Switzerland on May 25, 2018. We have always taken data use and safety very seriously so, in order to comply with these new regulations, SEMPAD’s Privacy Policy and Terms and Conditions of Use have…
Read MoreBest Way to Keep Notes on Your PPC Clients
Keeping Client PPC Notes is Not Easy… You keep track of hundreds of details from monthly budgets to how clients want their ads scheduled. Let’s face it, the life of an ad manager is not simple. That’s why today we’re introducing Notes. Now you can keep Notes on all of your folders to stay organized…
Read MoreThe Best Way to Modify Bing Ad Budgets
When you’re an ad manager, reviewing multiple Google and Bing Ad budgets and accounts can take up a large part of your day. But not anymore! Last week we added the ability to modify Adwords Campaign budgets from the SEMPAD Dashboard (the best place to organize your campaigns or clients into folders and view them…
Read MoreModify Adwords Campaign Budgets Across Multiple Accounts
To save you even more time we’ve added the ability to change Adwords campaign budgets across all your clients, right from your SEMPAD Dashboard. Here’s a quick video walking through the budget change feature Or you can see screenshots of it below. How to Change Adwords Campaign Budgets on the SEMPAD Dashboard On the Dashboard…
Read MoreHow Google Fights Bad Ads & Scammers
When you manage PPC ads you know the rules and often wonder how some advertisers get away with the bad ads, tricks, scams and illegal things they’re doing. Well… the answer is they don’t normally get away with it for long Google released a great blog post about how they tackled the growing issue of…
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